Xersion Active is a women's activewear brand that is a private label at JCPenney.   During my time designing Xersion I boosted women's activewear total sales by $26M 1 year after starting.  I also leveraged retail shopping, runway influences, and WGSN data to inform concept, color, and fabric selection.   I also Introduced the high-rise legging fit, fabric with heating and cooling technology, and a plus-sized activewear line increasing sales.  I also worked with merchandising to ensure the right product assortment.

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