Flirtitude Active is an athleisure/street brand that is a private label at JCPenney targeting teens with the median age of 16.  During my time designing this brand I did all of the color palettes and brand direction for each delivery as we delivered in our biggest months 30 styles each month & 70 sku's.  My first year designing Flirtitude sales increased 42% or $19M  year-over-year sales.

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See below for a combination of mood/inspiration boards & color palettes that I created during my time designing Flirtitude 

along with a few in store pictures, images from the e-commerce sight, & several illustrator flat sketches.